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Strategic analysis report as part of a marketing plan

Assignment Help Marketing Management
Reference no: EM133733762 , Length: word count:3500

Marketing Management and Research Methods

Marketing Plan Part: Strategic Analysis Report

Topic - Coles

Assessment Details: For this assessment, your team will be required to write a strategic analysis report as part of a marketing plan for a real-life organisation, preferably for your workplace organisation/employer's company based in Australia. The selected company/organisation could be from any industry sector (e.g. retail, wholesale, IT, Agriculture, Engineering etc.). It can be a mature or a start-up, small to medium enterprise, or self-employed business.

Working with their teams, students need to conduct a situation analysis, a SWOT analysis, identify the target market/s, and present product idea as part of the marketing plan. You need to conduct primary research to collect data from the selected company/organisation and include secondary data/evidence to support the findings in 3500 words. You are required to substantiate the analysis of your selected case with relevant literature and explanation.

The Marketing Plan Part 1: Strategic Analysis Report should include the following sections:

1. Introduction

Aims

Objective
Background

Problem

Context
2. Analysis

Market Analysis
Competitor Analysis

Macro-environmental Analysis

SWOT Analysis
Target Market Identification

Conclusion

Recommendations and Implications

Reference no: EM133733762

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