Strategic alliances and joint ventures

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Strategic alliances and joint ventures are often preferred strategies to enter foreign markets and to avoid classic mistakes such as the cookie example. Has your organization (choose examples from among your team members) been successful in forming alliances with companies in other countries? Why or why not? What advice would you give to your organization's leadership? In your response, be sure to define what you mean by a "successful" alliance?

Reference no: EM1328555

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