Strategic alliance for development of product

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Reference no: EM1322516

Company X in the Marketplace simulation is one of three joined in a strategic alliance for the development of product feature technology. One provision of the alliance agreement restricts each member from licensing alliance developed features to companies outside the alliance. Company X has received licenses for two popular features and has been approached by a non-alliance company regarding licenses for those features. Currently, Company X is struggling. A substantial emergency loan was taken in the previous quarter, and the firm is close to bankruptcy. The non-alliance company is offering substantial amounts of cash for the features. What are ethical issues facing Company X?

Reference no: EM1322516

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