Strategic advantages-disadvantages of different entry modes

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Reference no: EM132222894

Compare/Contrast two different entry modes for foreign market expansion. You may select from the following:

1) Greenfield Venture

2) Joint Venture

3) International Consortium

4) Licensing

5) Franchising

6) Regional Distribution Hub

In this assignment, you are required to write about the strategic advantages and disadvantages of different entry modes. Choose 2 modes of entry, and compare them. First, explain the theoretical background of both entry modes and how to enter the international markets. Then, give practical examples of how the two entry modes have been applied in practice by business(es).

Remember to present clearly the strategic advantages and disadvantages of each entry mode for specified companies and products, supported by examples and appropriate references.

Reference no: EM132222894

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