Strategic advantages-disadvantages of different entry modes

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Reference no: EM132145840

1. In this assignment, you are required to write about the strategic advantages and disadvantages of different entry modes. Choose 2 modes of entry, and compare them. First, explain the theoretical background of both entry modes and how to enter the international markets. Then, give practical examples of how the two entry modes have been applied in practice by business.

2. Which expansion mode did Keurig Green Mountain use in the Dr. Pepper Snapple transaction (Related Diversification or Unrelated Diversification) and (Vertical Integration or Horizontal Integration)?

Reference no: EM132145840

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