Straight sales from your customers

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Reference no: EM13784819

Let’s imagine you are the customer portfolio manager of a wireless phone company. How should you be evaluated at the end of the quarter? Straight sales from your customers? Net sales (sales minus cost to serve)? Customer satisfaction? Would it make sense for you to be evaluated on a combination of how much your company made from your customers this quarter and alsoas of this quarter what the two-year projected value of your customer base is? Five-year projected value? Why?

Reference no: EM13784819

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