Storytelling to build familiarity relationship with consumer

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Reference no: EM132303747

Companies use storytelling to build familiarity relationship with the consumer by adding a lot of subliminal message in the background. The commercial may be about selling furniture or life insurance but they may add a golden retriever in the back to grab the pet owner’s attention. I like the Allstate commercial where they have a person acting as a customer. They use different age groups, social status and ethnic back category telling their story and how Allstate helped and the competition won't. Allstate is the hero because they helped, save a customer from an embarrassing situation. An actor doesn’t come out and say buy Allstate but get you to second guess your current provider.

Do you agree, why or why not?

Reference no: EM132303747

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