Reference no: EM132201777

You are a product manager for an apparel company who markets via catalog. You have a control catalog which is 8.5 inches by 11 inches. In the upcoming campaign, you want to conduct some tests. Specifically you want to test: A smaller dimension of the catalog which would make it easier to carry around. A heavier stock paper which would make the catalog more substantial. A different copy strategy where each item would be described in a story-telling mode rather than simple product attributes. Provide a test design for the upcoming campaign. Use Excel to create the Test Design Matrix. Remember your rules of testing. If your typical response rate for your control is 1.1%, and your typical mailing size is 2,000,000 consider how you will allocate sample to the test cells and substantiate your decisions. Assume that all of the changes which will be tested represent an increase in cost when you choose the confidence level that informs the sample sizes. Provide scenarios of sample required to read a 15% difference and a 20% difference in response. Provide appropriate explanation for your design and decisions.