Store investment in additional services

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FIRST ENTRY: It is late May and you need to purchase professional clothing for an internship. Although expensive, you know that Lord & Taylor or Bloomindales will carry the appropriate professional clothing. If you've never shopped in these stores you will quickly discover that high end department stores offer much more than clothing in an attempt to truly satisfy and retain customers - maybe even to 'delight' them.

List 5 additional services a high end department store offers beyond selling traditional items. Then pick one item from your list of services and discuss how this additional service is designed to increase customer satisfaction. 

Use the concept of Customer Lifetime Value to justify the store's investment in additional services.

Reference no: EM132434573

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