Store display affects the price elasticity of his product

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The marketing manager of a well -known automobile engine additive suspects that the use of an in-store display affects the price elasticity of his product. Specifically, he suspects that the presence of an in-store display increases the products price elasticity relative to no on-store display. To test this hunch, he would like to do a sales experiment with the 654 retail stores that carry this product. Currently the additive is being sold for $7.99 a bottle. Specifify the variable and groups that would describe the experiment that this manager could use to test this huch. Explain your choices. They want to know what is the control group, test group, independent and dependent variable.

Reference no: EM132218336

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