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Stop trying to predict which new products will succeed

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Reference no: EM132975514

The article "Stop Trying to Predict Which New Products Will Succeed" would seem to argue in favor of expecting the unexpected, and not to rely on all of the predictive tools usually employed by finance and marketing. How does this prescription fit in the context of what you learned about unexpected consequences? How does this support, or contradict, concepts of innovation from gurus like Drucker or Peters?

Reference no: EM132975514

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