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Case Study
Suppose you work for a stockbroker as a communication specialist, and you are given the task of notifying customers of a data breach that occurred.
Their personal information, including name, address, date of birth, social security number, and account numbers as well as their account balance amounts, has been compromised.
Because this is a sensitive issue with long-term consequences for the company and its image, you want to address this situation correctly.
Let's say your company name is Redbox. Outline the key points you plan to include within your notification and provide a summary of your key ideas to communicate to the customer. How would you adapt the message constructed above when you communicate the news of the breach to the media? How would you change the message so it is appropriate for a more general audience?
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