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Assignment 1: Stimulus Generalization
Stimulus generalization allows marketers to develop imitation products and launch product line, form, and category extensions. One of the benefits of this approach is to build upon a strong brand name. However, there may be some negative unintended consequences as well. In the hair care product category, consumers have a wide range of hair care products to choose from with a variety of benefits (e.g. frizz free, color treated, volume, flake free, dry or damaged). Pick two brands of shampoo such as Pantene, Suave, Garnier, Aussie, or Herbal Essences, and create a 300-400-word response by answering the following:
For each of the transactions in M2- 9 (including the sample), post the effects to the appropriate T- accounts and determine ending account balances. Show a beginning balance of zero. a. (Sample) Borrowed $ 3,940 from a local bank on a note due in six..
What is the net cash now at time 0 if the old equipment is replaced"! What are the incremental cash flows in Years 1, 2, and 3. What are the NPV and IRR of the replacement project? What is the NPV of the replacement project"! For this part, assume th..
chipper division of acme corp. sells 80000 units of part z-25 to the outside market. part z-25 sells for 40 has a
Indicate whether the following items are capitalized or expensed in the current year.
Prepare the 20X4 balance sheet for the Addiction Prevention Special Revenue Fund and prepare the 20X4 balance sheet for the General Debt Service Fund
superior door company sells pre-hung doors to home builders. the doors are sold for 60 each. variable costs are 42 per
The sales manager for Off-Road Enterprises is entitled to a bonus equal to 12% of profits. What difficulties may arise in the interpretation of this profit-sharing agreement?
Suppose instead that SSC has just made a $50 million distribution in the form of a stock repurchase. Now what is SSC's intrinsic value of equity? How many shares did SSC repurchase? How many shares remained outstanding after the repurchase? What i..
during the current year yellow company had operating incomeof 380000 adn operating expenses of 300000 . in
Calcuate the depreciation expense using the straight-line method for the first two years the equipment is owned.
westin watercrafts predetermined overhead rate for year 2011 is 200 of direct labor. information on the companys
which statement is false about performance metrics?the cost benefit criterioon leads companies to rely on imperfect
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