Still uncertain about the extent of the opportunity

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Reference no: EM131199225

You think, intuitively, that there is an opportunity to open an ice-cream shop in your town. What type of research would you conduct to help determine if this opportunity exists? Now, let’s assume that after using several research methods, you are still uncertain about the extent of the opportunity and you decide to do a survey to determine whether you should open the shop. What kind of questions will you ask? Whom do you ask?

Reference no: EM131199225

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