Still a japanese company, A series of events during the

Still a japanese company

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Reference no: EM133345701

Scenario: You are expected to choose an organization (preferably where you are currently working or any other organization where the operational challenges can be addressed). The report and presentation demand investigating operational challenges of the chosen organization as well as recommending solutions drawing lessons from the case study on Toyota (below): Task 01- Report [70 Marks] Toyota - still a Japanese Company?

Toyota is the benchmark of the automotive industry, worldwide.' Vaghefi and Coleman, 1999: 394 After establishing a position of dominance worldwide after World War II, the American automobile industry became complacent; temporarily at least it lost its capacity to innovate. Productivity in American automobile assembly stagnated during a long period from the 1950s right through to the mid-1980s. Stagnation continued even longer among the enterprises which were component suppliers to the American automobile. industry, in this case until as late as 1990.

In the meantime, Japanese producers were improving productivity dramatically, particularly during the 1970s. Competition between the main automobile manufacturers in Japan was fierce and encouraged innovativeness. A series of events during the 1970s highlighted the serious gap in the ability of the two sets of car producers to meet consumer needs at prices which were competitive.

Reference no: EM133345701

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