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The final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a marketing research issue for the Final Paper from the cases at the beginning of each chapter in the text or choose your own marketing research issue (you must get instructor approval) and write a marketing research plan for that issue. Although the actual research does not need to be conducted, you need to describe how to carry out each step of a marketing research plan, as listed below, in relation to your marketing issue:
Writing the Final Paper
The Final Paper:
the real risk-free rate of interest is expected to remain constant at 3 for the foreseeable future. however inflation
Suppose a U.S. Treasury bill, maturing in 30 days, can be purchased today for$99,500. Assuming that the security is held until maturity, the investor will receive$100,000 (face amount). Determine the percentage holding period return on this invest..
Critically reflect on the importance of present and future values. What factors must be considered when calculating present and future values?
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AIG was effectively the largest unfunded investor in the super-senior tranches of the Abacus 2004 deal.
a. What is the price of each bond? b. What is the value of the portfolio? c. What is the duration and modified duration of each bond? d. What is the modified duration of the portfolio using the weighted average method?
following information describes the new project cost of new plant and equipment 7900000 shipping and installation
suppose you were appointed economic advisor to a less-developed nation in africa. the nation seeks to encourage capital
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What was the security's beta before the change in the correlation coefficient?
your parents will retire in 18 yrs. they currently have 250000 and they think they will need 1 million at retirement.
Bards and Yards has 10-year bonds outstanding that carry an annual coupon of 8 percent. The bonds mature in 7 years and are currently priced at 108.4 percent of face value. What is the firm's pre-tax cost of debt?
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