Steps in the new product development process

Assignment Help Operation Management

Reference no: EM131729049

Trace a real or hypothetical new product through the steps in the new product development process, including idea generation, concept verification and testing, actual development, and test marketing. Discuss the establishment of “go/kill” points, meaning the criteria used to determine whether to proceed with the new product idea or abandon it at various stages in the process.

The idea generation stage should include potential sources of ideas such as trend monitoring, serendipity, or customer focus groups. The concept testing stage should include possible modifications based on feedback from potential customers, such as asking customers how this new product idea compares with present ways of the need the new product is intended to satisfy.

Reference no: EM131729049

Questions Cloud

Design detailed business plan for new product-service : Design a detailed business plan for a new product, service, or business venture of your choice.

Customer service level on the crates : If the manager wants a 85% customer service level on the crates, what should the ROP be for this item?

Differentiation focus or cost focus strategy : Think of a firm that has attained a differentiation focus or cost focus strategy. Are its advantages sustainable? Why? Why not?

Recall example of firm that recently faced ethical crisis : Recall an example of a firm that recently faced an ethical crisis.

Steps in the new product development process : Trace a real or hypothetical new product through the steps in the new product development process,

How are tasks and decisions coordinated : How is information shared in Disney Company (vertical/horizontal)? How are tasks & decisions coordinated?

Potential supplier to high tech manufacturing firm : Assume you are the key account manager representing a company vying to be a “potential” supplier to a high tech manufacturing firm.

The first step you can take to achieve this outcome : How will you know when you have achieved this future outcome? What is the first step you can take to achieve this outcome?

Distributed between nestle and community in this case : Support your reasoning by addressing key ways in which benefits and burdens are being distributed between Nestle and the community in this case.

User Account

All Pages