Steering princess cruises through the covid-19 crisis

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Reference no: EM133360523

Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis.

Business and marketing background

- A review of the company and their marketing efforts.

- Review should include both data from the case as well as more recent information that may inform a future strategy.

- Issues and Opportunities as provided within the case.

- A recommended strategy or course of action.

- This strategy or course of action should NOT be a repeat of what the company "did" following the issues or opportunities found but should be what the company should do moving forward as of today.

- Expected business and brand marketing outcomes based on your recommended strategy or course of action.

- Risks associated with your strategic course and high-level mitigation plans.

Reference no: EM133360523

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