Steep analysis for blockbuster

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Reference no: EM1365772

STEEP analysis for Blockbuster

1. Using the following criteria, perform a STEEP analysis for Blockbuster to understand the general environment.

Socio-cultural
Target market: age range; income brackets; gender specific? cultural leanings? life-style and leisure patterns; changes in social trends; shopping trends

Technological
IT for business management (hardware and software); ICT for communicating with other businesses and clients; equipment and materials (quality, cost and new developments)

Economic
General economic trends; interest rates; tax and insurance; funding sources and requirements

Environmental
Sustainability; recycling; waste disposal; energy-efficiency; fuel

Political
EU and national legislation; local by-laws; trade unions; Health and Safety; Equality legislation; working with vulnerable people; party politics and potential elections

2. How will Blockbuster be affected by external factors?

Reference no: EM1365772

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