Staying relevant to customers in the future

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Reference no: EM131814855

1) Which Starbucks Rewards feature in the mobile app is most valuable to the company?

2) Could Starbucks have been as successful if it had offered only a physical Starbucks Rewards card, and never introduced an app?

3) Has Starbucks overlooked a social media channel that could be valuable to the organization?

4) Which features and rewards are most important to staying relevant to customers in the future?

Reference no: EM131814855

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