Reference no: EM132147949
Statistics and facts about Smartphones
Smartphones, mobile phones with more advanced computing capabilities and connectivity than regular mobile phones, came onto the consumer market in the late 90s, but only gained mainstream popularity with the introduction of Apple's iPhone in 2007. The iPhone revolutionized the industry by offering customer-friendly features such as a touchscreen interface and a virtual keyboard. The first smartphone running on Android was introduced to the consumer market in late 2008. The smartphone industry has been steadily developing and growing since then, both in market size, as well as in models and suppliers.
Mobile usage
1. As of August 2017, there are over 3.5 billion unique mobile internet users. Source: Statista (Links to an external site.)
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2. Users spend on average 69% of their media time on smartphones. Source: comScore (Links to an external site.)
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3. Mobile devices will drive 80% of global internet usage. Source: Zenith (Links to an external site.)
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4. 50% of the time individuals spend on digital media is on mobile apps. Source: Comscore (Links to an external site.)
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Mobile app usage
5. There are about 8 million apps in the Google Play store, 2.2 million in the Apple App Store, 669K in the Windows Store, and 600K in the Amazon Appstore. Source: Statista (Links to an external site.)
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6. The total number of mobile app downloads in 2017 is 197 billion (a forecast). Source: Statista (Links to an external site.)
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7. The total number of iOS app downloads in 2016 was 25 billion. Source: App Annie (Links to an external site.)
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8. The total number of Android app downloads in 2016 was 90 billion. Source: App Annie (Links to an external site.)
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9. Despite the sea of choice for mobile apps available for both iOS and Android, in real life, people tend to use only a few on a daily basis. The average number of apps people use is nine apps daily, and 30 apps monthly. Source: TechCrunch (Links to an external site.)
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10. Mobile websites get more visitors than native apps. But those people spend a lot less time on mobile websites than they do on apps. Source: comScore (Links to an external site.)
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By Monday 11:59 PM
Review 61 MOBILE MARKETING STATISTICS FOR 2018 AND BEYOND (Links to an external site.)
Links to an external site. and Number of smartphone users worldwide from 2014 to 2020 (in billions) (Links to an external site.)
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- Explain the pressures driving the BYOD trend.
- Identify and discuss four key challenges of BYOD
- Why had organizations initially rejected the idea of BYOD?
- With a smartphone, users can conduct nearly all their business at any time. The level of flexibility and convenience opens up new avenues for fraud and cybercrime. To what extent are users willing to give up convenience for their security? And for the security of their companies?