Reference no: EM13922253
Statistics and Advertising
In Week 4, you explored ttests, which allowed you to compare a sample to a population or compare twogroups to one another. You analyzed a study about how visualization techniquesimpact how long it takes people with insomnia to fall asleep. But what if youwant to compare the effectiveness of more than two types of insomniatreatments? Analysis of variance, or ANOVA, allows you to do just that-comparemultiple groups (called levels) based on an independent variable (called afactor). So in a study about insomnia treatments, you might compare a groupthat receives muscle relaxation training to a second group that receivesvisualization training and, finally, to a third group that receives deepbreathing training. An ANOVA will allow you to compare all of the levels atonce to see if, in general, the type of treatment influences how long it takesto fall sleep. Post hoc analyses can provide even more information byidentifying which specific groups differ from one another, showing you whichspecific treatments are more effective than others.
In this Discussion youwill use your knowledge of one-way ANOVAs to evaluate a research study scenarioand make suggestions about what could be done to gain even better information.
Scenario:
The Alpha Shoe Company'sadvertising department wants to publish an ad about a new basketball shoe itclaims will enable athletes to jump higher. Alpha attributes this increase inlift to a new sole design, core, and tread.
An independent testinginstitute conducted a study on the shoe, called the "Pluto," to determine if itreally does result in higher jumping heights, in comparison to four othershoes. Five groups of four professional basketball players tested the shoes.The mean jumping height for each shoe was reported as follows:
1. Pluto: 29.3 inches
2. Omega II: 29.0 inches
3. Beta Super: 28.7 inches
4. Delta: 28.4 inches
5. Gamma: 28.0 inches
Alpha did not report any inferentialstatistics in their ad, but it stated, "As you can clearly see, our Pluto shoesoffer an obvious vertical lift advantage in comparison to other leading brands.Even a fraction of an inch can make all the difference in a big game!" Beingthe good consumer of research that you now are, what questions would you haveafter reading Alpha Shoe Company's ad?
Post by Day 3 your answers to thefollowing questions:
What questions about the statistics do you have after reading the ad?
What was done correctly with regards to how the researchers analyzed the data?
What criticisms do you have of the company's statistical approach?
How would you use ANOVA to follow up on the research institute's preliminaryresults presented here?
Be sure to support each of your answerswith evidence and citations from the Learning Resources.
Readings
Heiman, G. (2015). Behavioralsciences STAT 2 (2nd ed). Stamford, CT: Cengage.
- Chapter 11, "Hypothesis Testing Using theOne-Way Analysis of Variance" (pp.184-199)
- Chapter 11 Review Card p. (11.4)
Media
LaureateEducation (Producer). (2013a). ComputingANOVAs and post hoc testing [Video file]. Retrieved from LaureateMyMedia player. (PSYC 3002/PUBH 5003)
This video demonstrates how to conduct an ANOVA test and a post hoc test inSPSS.
StatsLectures.com.(2010). One-way ANOVA[Video file]. Retrieved from https://www.youtube.com/watch?v=51QZa7b0Ozk
This video steps through a one-way ANOVA test. This video includes calculationsof degrees of freedom and test statistics.
OptionalResources
StatisticsLectures.com.(2012b). Post-hoc test forone-way ANOVA [Video file]. Retrieved from https://statisticslectures.com/topics/posthoconewayanova/#video
Note: Theapproximate length of this media piece is 6 minutes.
This video steps through Tukey and Scheffe post hoc tests by hand.
|
What are the main benefits of a lean system
: Contrast push and pull methods of moving goods and materials through production systems. What are the main benefits of a lean system? What are the benefits and risks of small lot sizes?
|
|
Build and execute two programs requiring decisions
: You will code, build, and execute two programs requiring decisions. The first program will determine the smaller of two numbers input on the screen. The second program will calculate the shipping charge based on the purchase amount input on the sc..
|
|
Design and applying a range of appropriate deployment method
: Discuss the technologies and security resources that support and are available in network infrastructure management by demonstrating the practical and conceptual usage by preparing the design and applying a range of appropriate deployment method
|
|
Advance to subsidiary
: Checking account balance $939,320; certificate of deposit $1,445,300; cash advance to subsidiary of $982,280; utility deposit paid to gas company $198. what is the cash balance.
|
|
Statistics and advertising
: In Week 4, you explored ttests, which allowed you to compare a sample to a population or compare twogroups to one another. You analyzed a study about how visualization techniquesimpact how long it takes people with insomnia to fall asleep. But wha..
|
|
Design logic by drawing a flowchart and writing pseudocode
: Examine the pseudocode that follows the introductory comments, then find and correct all the bugs. Correct all bugs in the file and be sure to clearly highlight the corrections.
|
|
Dobson manufacturing company
: Dobson Manufacturing Company uses a job order cost system with manufacturing overhead applied to products on the basis of direct labor dollars. At the beginning of the most recent period, the company estimated its total direct labor cost to be $59,60..
|
|
Dependent t test-independent t test
: For this assignment, we are interested in finding out whether participation in a creative writing course results in increased scores of a creativity assessment. For this part of the activity, you will be using the data file "Activity 4a.sav".
|
|
Windows server 2008 active directory
: This is an individual project where you will engage the many components of planning the implementation of Windows Server 2008 Active Directory. With increased use of computer technology, many medical practices, clinics and doctor's offices are mov..
|