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Your company wants to launch a new product. R&D (including prototypes and manufacturing process development will take 1 year and cost $60,000. You will need a special measuring machine, which you will lease at $10,000 per quarter; no other new equipment will be required. Fixed costs (rent, insurance, etc) for the area of the factory where the R&D will be done and the units will be produced is $5000 per quarter. The cost of goods sold (including all materials, power, labor, etc) will be $2000 for each unit. Marketing estimates that they can sell 10 units in the first quarter after launch, ramping up to 15 in second and 20 in future quarters at a price of $8000 each. Stating any assumptions you make: i) When will the project break even? ii) Draw a cash flow diagram for 3 years from the start of R&D. iii) Compute the present worth of the project.
Package Design Brief: Assume you are the packaging engineer for a large consumer products company. In this company, the Packaging Design Briefs are initiated by the marketing group and forwarded to the Package Engineering group.
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