Reference no: EM132254817
1. Because consumers often use price as an indicator of product quality, what decision factor becomes important in this situation?
perceived quality
product benefits
convenience
brand name of the product
maintained price
2. Which of the following statements regarding managing the customer experience is MOST ACCURATE?
As more women enter the upper levels of industry, retailers are paying less attention to men and their shopping behavior.
Some mass merchandisers are considering "man aisles" to appeal to male shoppers.
Men will shop for electronics but leave the majority of their clothing shopping to their wives.
Making the retail environment a sparse one appeals to male shoppers who value efficiency.
Men prefer to shop in a social environment so they can avoid shopping alone at all costs.
3. All of the following statements are true about coupons EXCEPT:
coupon redemption rates have been increasing in recent years as the weak economy has increased the attractiveness of coupons.
companies that have decreased their use of coupons as redemption rates have fallen.
the number of coupons generated at Internet sites and on mobile phones has been increasing.
online coupons only account for a small percentage of total coupon redemptions.
most coupons are distributed as freestanding inserts in newspapers.
4. All of the following are the most popular premiums EXCEPT:
writing instruments.
toys for dogs and cats.
cups and mugs.
desk accessories.
apparel.