Statements is true with regard to CRM perspectives

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Reference no: EM132214131

1. Which of the following statements is true with regard to CRM perspectives

A. For some vendors or buyers, functional CRM is nearly synonymous with technology

B. The goal of customer-facing front-end level CRM is to build multiple views of the customer across all contact channels

C. Company-wide level CRM primary objective is to uncouple the term CRM from any technology underpinnings and from specific customer management techniques

D. When CRM is adopted at the functional level, it represents strategic CRM

Which one of the following is the best answer?

1. All the above are correct

2. All except D are correct

3. A, B and C are correct

4. Only A and C are correct

5. All the above statements are wrong

2. Which of the following is an example of a routine business request?

Persuading your team leader to let you work a flexible schedule

Asking your team leader to extend the project deadline

Asking your manager to grant you the leave which he had cancelled earlier

Explaining a travel expense to the accounting department

3. A "you" perspective ______________.

requires you to consider other people's viewpoints

avoids use of the word "you"

involves considering the situation from your own perspective

consists simply of abundant use of the word "you" in your message

Reference no: EM132214131

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