Statements is true of target market

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1. Which of the following statements is true of the attitude of teens in the United States?

a. Most teens are influenced by traditional advertising, sales reps, and word-of-mouth recommendations than any other cohort.

b. According to a Packaged Facts study, 75 percent would rather have a new pair of shoes than 50 new MP3 downloads, and 63 percent would choose a new pair of jeans over concert tickets

c. Teens spend more on food than any other cohort group.

d. Most teens prefer to carry out offline shopping

2. Which of the following is an American value?

a. Achievement orientation

b. All of the above

c. Upward mobility

d. Self-sufficiency

3. Which statement is true of today’s tweens in the United States?

a. They are the first generation of latchkey children.

b. They are aged between 14 and 18 years.

c. Mobile devices account for 41 percent of all screen time for tweens.

d. They are a larger cohort than Baby Boomers.

4. Which of the following statements is true of a target market?

a. Managers can control the external environment that molds and reshapes a target market.

b. Uncontrollable elements continually evolve and create changes in a target market.

c. Unlike uncontrollable variables, controllable variables do not affect a target market.

d. Environmental scanning is performed by firms in order to prevent changes in a target market.

5. A federal agency that adopts a rule that is unconsitutional will find the rule to be

enforced for public safety.

applicable only at the federal level.

selectively enforceable.

unenforceable

6. Diversity of citizenship would not take place if:

The plaintiffs are all citizens of a state or states different from the state or states of which

A foreign country brings an action against citizens of the United States.

The controversy is between citizens of the United States and citizens of a foreign

if the plaintiff and defendant reside in the same state.

7. Which of the following is NOT always necessary in order for a valid contract to be formed?

Mutual assent.

Legality of purpose.

Consideration.

Equity.

None of the above

Reference no: EM132287704

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