Statements is true of sales orientation

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Reference no: EM131778757

1. Which of the following statements is true of a sales orientation?

A. ?Intermediaries are encouraged to push manufacturers' products aggressively.

B. ?Sales-oriented firms give maximum emphasis to society’s long-term best interests.

C. ?Sales-oriented firms understand the needs and wants of the marketplace.

D. ?Consumers can be convinced to buy goods or services even though they do not need them.

2. _____ is the process by which meanings are exchanged or shared through a common set of symbols.?

A. Analysis

B. Communication

C. Evaluation

D. Research

Reference no: EM131778757

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