Statements is true of innovators and early adopters

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Reference no: EM132173922

1. BioMark Lifesystems Inc. wanted to enhance the adoption of its new diagnostic substances by medical laboratories. It made an agreement with the dominant producer of syringes and test tubes to have its diagnostic substances sold to laboratories in a package along with the syringes and tubes. Such an arrangement is known as:

product modularity.

sponsorship.

a bundling relationship.

disintermediation.

2. Which of the following statements is true of innovators and early adopters?

They are more likely to respond to marketing that communicates the product's completeness.

For this market segment, detailed technical information is not as important as using market channels with high reach and high credibility.

They are unwilling to take risks and to pay high prices.

They may demand considerable customization and technical support.

3. You are the manager of Impromptu Printing, a leading print shop. Impromptu's resources include a highly experienced staff and state-of-the-art printing presses. However, your closest competition has started to cut into your market share by offering same-day turnaround on most orders. Although your staffing and equipment is not optimized for rapid production, you decide to start offering a same-day guarantee to your customers. According to the resource-based view, what is wrong with this decision?

A. You have failed to take into account resource immobility.

B. Customers tend to have negative opinions of firms that imitate other firms.

C. Employees are often resistant to changes in strategy.

D. Your business is not organized to capture value.

Reference no: EM132173922

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