Statements is true of income segmentation

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Reference no: EM132289338

1. The_____ phase of the customer relationship management process is where organizational learning occurs based on customer response to the implemented strategies and programs.

A - marketing planning

B - knowledge discovery

C - analysis and refinement

D - customer interaction

E - supplier interface

2. Which of the following statements is true of income segmentation?

A - Marketers seldom use income as a segmenting approach.

B - It is usually analyzed in incremental ranges.

C - There is a direct correlation between income and price preferences.

D - It is time consuming to study consumers' buying habits based on their income.

E - It is based on a very quantifiable geographic variable.

3. Firms that engage in unethical business practices are always aware of the magnitude of damage being done to their brand.

True

False

4. Which of these is NOT an example of an organizational culture characteristic that makes project success more likely?

a. Formal recognition for project management

b. Unity of command

c. Flexible leadership

d. Teamwork across cultures

5. The perceived quality of a brand enables companies to extend the product range, can lead to a price premium opportunity, and is an excellent differentiator in the market.

True

False

6. The most basic form of brand equity is _____.

- brand association

- brand loyalty

- perceptive quality

- perceived reliability

- brand awareness

7. Successful marketing strategy builds quality into _____.

- the product

- company interactions

- the entire customer experience

- the services offered

- manufacturing and sales

8. Warranties that make broad promises about product performance and customer satisfaction are known as _____ warranties.

- specific

- limited

- inclusive

- general

- exclusive

Reference no: EM132289338

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