Reference no: EM132248215
1. When GK, a company producing razors and shaving accessories for men, asks supermarkets to give its new razors shelf space and special displays, it is using a:
pricefixing approach.
publicity campaign.
pull strategy.
push strategy.
positioning strategy.
2. Which of the following is an advantage of the orientation process?
It allows firms to provide on-the-job training to employees.
It allows firms to teach new employees specific job tasks.
It allows firms to conduct employee appraisals subjectively.
It allows firms to familiarize new employees with prevalent office culture.
It allows firms to recruit current employees for vacant positions.
3. _____ is used most often for products that consumers buy only after shopping and comparing price, quality, and style.
Sporadic distribution
Relaxed distribution
Intensive distribution
Selective distribution
Exclusive distribution
4. If a company develops an advertising campaign exclusively for a segment of consumers with a certain income and education, which of the following segmentation variables is the company using?
Geographic
Demographic
Ethnographic
Behavioristic
Psychographic
5. What is the primary reason that training is considered a vital function of human resources management?
It is used to improve the skills of employees in their present positions and to prepare them for increased responsibility.
It involves verifying educational background and previous work experience of employees.
It familiarizes newly hired employees in a company with senior colleagues and the overall company procedures of the company.
It is used to assess an applicant's potential for a certain kind of work and his or her ability to fit into an organization's culture.
It allows management to obtain detailed information about a job applicant's experience and skills, reasons for changing jobs, attitudes toward the job, and an idea of whether the person would fit in with the company.
6. If a nationwide sandwich shop chain introduces a new sandwich in the Midwest to try out its marketing strategy before offering the product across the country, it is in the _____ stage of the product development process.
business analysis
test marketing
concept testing
idea screening
commercialization
7. When a _____ is used, a company attempts to motivate wholesalers and retailers to make the product available to their customers.
skimming strategy
pricing strategy
pull strategy
push strategy
test-marketing strategy
8. Personal selling to marketing channel members indicates a _____.
pricing strategy
positioning strategy
test-marketing strategy
pull strategy
push strategy
9. When a company sets a low price for a new product to discourage competition from entering the market, it is using the _____ strategy.
penetration pricing
psychological pricing
symbolic pricing
price skimming
even/odd pricing
10. Lazar Inc., a software firm, has taken to recruiting potential employees from engineering colleges to fill its entry-level vacancies. On the basis of the given information, which of the following observations holds true?
The management at Lazar is hiring its employees from external sources.
The management at Lazar is engaged in the process of employee orientation.
The management at Lazar is putting up internal job listings.
The management at Lazar is offering internships.
The management at Lazar is engaging in the process of head hunting.
11. At the manufacturing unit of a tire company, the appraisal process primarily focuses on rewarding employees on the basis of the rate at which work is regularly produced by them. The appraisal process is focusing on the _____ aspect.
knowledge
quality
initiative
adaptability
productivity
12. Venn Networks recently unveiled its new smartphone at a press conference. There was a news release about the new smartphone and all the members of the company's top management interacted with the media during this conference. Venn Networks is using the promotional strategy of _____ in this scenario.
test marketing
publicity
personal selling
advertising
distribution
13. Which of the following is a major advantage of piece wages?
It stresses on improving quality of products at the expense of quantity.
It provides incentives to improve productivity.
It is easy to compute as it remains fixed for every employee.
It requires a manager to supervise the work of subordinates.
It is directly associated with an employee's self-actualization needs.
14. Which of the following is a nonmonetary cost associated with purchasing a car?
The registration of the car
The interest rates on the car loan
The monthly installments of the car loan
The time taken to test drive various car models
The excise taxes paid on the car
15. Dynamix Computers initially charged a low price for its new computer and then raised the price after gaining a large market share. Which of the following pricing strategies did Dynamix Computers use in this scenario?
Psychological pricing
Symbolic pricing
Penetration pricing
Price skimming
Prestige pricing
16. Which of the following statements is true of employee stock ownership plans?
They create a sense of partnership between a firm and its employees.
They are applicable only to senior employees of a firm.
They increase the possibility of lockouts.
They reduce employee morale and productivity.
17. They encourage employees to become involved in strikebreaking.
Which of the following statements is true of employee stock ownership plans?
They create a sense of partnership between a firm and its employees.
They are applicable only to senior employees of a firm.
They increase the possibility of lockouts.
They reduce employee morale and productivity.
They encourage employees to become involved in strikebreaking.
18. As services are generally produced and consumed simultaneously, they are usually distributed through:
a wholesaler.
a retailer and a wholesaler.
an agent.
indirect channels.
direct marketing channels.