Statements below about digital convergence

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Reference no: EM132294944

1. A Local Wellness Policy must include all of the following except:

a. Goals for promoting nutrition education, physical activity, and other school-based activities that promote student health and wellness and reduce childhood obesity.

b. Be filed with the county Health Department where the School Food Authority (SFA) is located.

c. Permit parents, students, and other representatives of the school and community to participate in the development, implementation, review and update.

d. Inform and update the public about the policy.

2. Only one of the statements below about Digital Convergence is not correct. Identify that statement.

On the Internet very many different kinds of content – video, audio, text, etc. - travel as packets of data using the Internet Protocol (IP).

Companies that were seen as being in different (separate) industries such as Telecom and Cable TV firms are often competing in the same markets.

As a result of Digital Convergence two kinds of costs –marginal cost of new content creation and the variable cost of content distribution – are converging and becoming equal.

As a result of Digital Convergence a firm that can deliver an IP Stream to its customers over a network, may well be able to offer multiple kinds of content.

3. In the age of Digital Media delivery, the business of making films (motion pictures) faces several challenges. The statements below describe some of these challenges. Identify all the correct statements from the ones below.

a. The marginal cost of producing new movies (motion pictures) is falling because of digital technologies, but the marginal cost of distributing them is increasing.

b. Movies are competing multiple media distractions at home for the consumer’s attention.

c. Media rental and streaming (think of Netflix, Amazon) are growing in popularity.

4. Identify all the statements below that are a result of technological advances in Online Media delivery capabilities.

a. Online Media delivery enables firms to deliver contents (almost) any time and anywhere.

b. Online Media delivery results in companies using perfect price discrimination to price the delivery of content to interactive screens; second degree price discrimination for content delivered to television sets and third degree price discrimination for customized content.

c. After a long period (40 or more years) the business model of broadcast television may need to be significantly changed.

d. It may be possible to deliver A La Carte contents to customers and move away from a bundled pricing model of content delivery.

e. Time shifted model of watching contents may result in the TV Spot model of advertising needing to be modified.

Reference no: EM132294944

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