Statements about customer lifetime value

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Which of the following statements about customer lifetime value is? true?

A. Costs are lower and profits are higher if every customer is a? first-time customer.

B. Costs are higher and profits are higher if every customer is a? first-time customer.

C. Costs are lower and profits are lower if every customer is a? first-time customer.

D. Costs and profits will remain the same regardless if a customer is a? first-time customer or not.

E. Costs are higher and profits are lower if every customer is a? first-time customer.

Reference no: EM131636305

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