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1. Which of the following promotional objectives is most likely being accomplished when a window company compares its windows to those of a competitor to show homebuilders why its products are superior?
Planning
Persuading
Informing
Rebutting
Reminding
2. Which of the following statements about customer complaints is false?
a. Customer complaints that are handled well by the company usually help it win new customers.
b. In business markets, customer complaints are usually handled by the sales force.
c. In consumer markets, customer complaints are usually handled by toll-free telephone lines, Web sites, and e-mail customer service reps.
d. Customer complaints that are handled well by the company usually help it keep its customers.
e. None of the above is false.
Alfred, Beth, and Charles orally agreed to start ABC Computers (“ABC”), a business to manufacture and sell computers. Alfred contributed $100,000 to ABC, stating to Beth and Charles that he wanted to limit his liability to that amount. How should ABC..
A group of mechanics at Ace Garage repair vehicles that break down at an average of λ = 7 vehicles per day (approximately Poisson in nature). The mechanic crew can service an average of μ=11 vehicles per day with a repair time distribution that appr..
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What is cross-docking and why is it an important concept for many corporations? Support your answer with examples.
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Make sure you review the strategies for effective communication in your text. You might also want to do some additional research regarding communication loops and processes.
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