Statements about b2b market segmentation

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Reference no: EM13977254

Which of the following statements about B2B market segmentation is MOST true?

B2B markets don't need to be segmented because they are only interested in lowest price for the best quality in all purchases.

B2B markets share many of the same segmentation bases with B2C markets.

B2B markets are irrational in their purchasing decisions.

Selling to other businesses is fraught with unethical practices since most purchases require some kind of bribery.

Reference no: EM13977254

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