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Statement of marketing problems

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Reference no: EM131370095

Evaluate the following statement of marketing problems. For each, provide a decision statement and corresponding research objectives:

1. A farm equipment manufacturer; Our objective is to learn the most effective form of marketing so we can maximize product line profits.

2. An employees' credit union: Our objective is to estimate our member's awareness of credit union services, determine the reasons why our employees join our credit union, and measure their attitudes and perceptions about how effectively the credit union is operated.

Reference no: EM131370095

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