Reference no: EM132911529
Research methodology: For each of the following statement of business research problem provide the corresponding research objectives and questions.
a. A farm implement manufacturer: Our objective is to learn the most effective form of advertising so we can maximize product line profits.
b. An employees' credit union: Our problem is to determine the reasons why employees join the credit union, determine members' awareness of credit union services, and measure attitudes and beliefs about how effectively the credit union is operated.
c. The producer of a television show: We have a marketing problem. The program's ratings are low. We need to learn how we can improve our ratings.
d. A soft-drink manufacturer: The marketing problem is that we do not know if our bottlers are more satisfied with us than our competitors' bottlers are with them.
e. A women's magazine: Our problem is to document the demographic changes that have occurred in recent decades in the lives of women and to put them in historical perspective; to examine several generations of American women through most of this century, tracking their roles as students, workers, wives, and mothers and noting the changes in timing, sequence, and duration of these roles; to examine at what age and for how long a woman enters various stages of her life: school, work, marriage, childbearing, divorce. This will be accomplished by analyzing demographic data over several generations.
f. A manufacturer of fishing boats: The problem is to determine sales trends over the past five years by product category and to determine the seasonality of unit boat sales by quarters and by region of the country.
g. The inventor of a tension-headache remedy (a cooling pad that is placed on the forehead for up to four hours): The purpose of this research is (1) to identify the market potential for the product, (2) to identify what desirable features the product should possess, and (3) to determine possible advertising strategies/channel strategies for the product.