Reference no: EM132205356

Classify the following statements as goals, objectives, or strategies/tactics. If the statement is part goal or objective and part strategy/tactic, separate the statement into its relevant parts. For statements classified as either a goal or an objective, further classify them as either short-term or long-term (assume it is January 1, 2018) and financial or nonfinancial. In addition, if you feel that a statement is an outcome (i.e., either a goal or an objective), further assume that it is appropriate and realistic as these terms are defined in Chapter 1. After you have classified the statement, explain your reasoning in no more than two to four sentences using information from your outline and lecture. (Instructor’s Note: The fact that a case may refer to a statement as a goal or strategy, for example, is not controlling. Business terminology is often used incorrectly even in business reports.) Example Statement: A. Maximize stockholder wealth over the long term. Example Answer: A. This statement is a long-term, financial goal. It is a goal because it is an outcome that does not meet the five requirements for an objective; it is long-term because it states so; and it is financial because stockholder wealth is a function of earnings-per-share times priceearnings ratio, with earnings-per-share part of an organization’s financial statements. Evaluate the Following: A. Grow the acceptance of Apple Pay from 10% to 20% by the end of 2020. B. Continue defying the “law of big numbers” by growing total revenue to meet the high expectations of investors and consumers. (Instructor’s Note: The “law of big numbers” is a belief in the marketplace that once organizations attain a certain size they cannot continue to grow at a rapid pace.) C. Increase total sales by expanding into emerging economies such as India and Brazil. D. Use excess cash to buy back outstanding stock. E. Increase dividends per share by 5%.