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State why company exemplifies your chosen strategy

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1. Give one real example of each of the 4 different growth strategies (one company per strategy). State why the company exemplifies your chosen strategy. Cite your sources.

Market penetration

Market development

Product development

Diversification

2. Give one real example of each of the 4 different consolidation strategies (one company per strategy). State why the company exemplifies your chosen strategy. Cite your sources.

Harvesting

Divestment

Pruning

Retrenchment

3. Please answer Marketing questions accurately

Ilitch Publishing is known for its consultative buying center culture. Recognizing this corporate culture, someone attempting to sell to Ilitch Publishing will:

-   address the concerns of all members of the buying center with particular attention to the decision maker.

-   focus attention on the gatekeeper in the buying center’s team.

-   focus on providing information to and making the sales approach to the one decision maker.

-   treat all members of the buying center as equally important.

4. To understand consumer behavior, marketers need to ascertain:

-   the difference between shopping and sensitivity goods.

-   the meaning of life.

-   the universal set of evoked goods valued by all consumers.

-   why people buy products or services.

Reference no: EM132219328

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