State the primary message-lay out the supporting reasons

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Omar is the marketing manager at PLM. In his market survey, he finds that customers are not happy with PLM's inefficient customer service. How will Omar structure his message if he wants to use the inductive, or indirect, approach?

1. state the primary message; give the call to action; lay out the supporting reasons

2. state the primary message; lay out supporting reasons; conclude with a call to action

3. lay out the supporting reasons in careful order; state the primary message

4. start with a call to action; lay out the supporting reasons; conclude with the primary message

5. start with a call to action; state the primary message; lay out the supporting reasons.

Reference no: EM131150866

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