State the mission and vision of the organisation

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Reference no: EM131884202

Analytics for Decision-Making Assignment Questions -

Question 1 -

(a) Based on the organisation of your choice, state the mission and vision of the organisation and list one (1) of its strategic objective. Make sure you name the selected organisation.

(b) Based on the selected organisation in (a), outline three (3) charts to be placed in a tactical dashboard. Explain how the three charts will help the organisation to monitor whether it has achieved its strategic objective.

(c) Recommend a dashboard filter that will be useful to the organisation to drill down to some particular aspects of the business that will enable the management to have a better understanding of the status of the strategic objective.

Using the Generic dataset (generic.xls) provided, construct the dashboard with the proposed charts and filter in (b) and (c). Provide screenshots of the dashboard in your report, and store the Tableau workbook into a single Tableau workbook file with extracted data named "student_number.tbwx". (Marks for the construction of the dashboard and filter will be awarded in Section B of this paper.)

Variable	Description	Remarks
CustID	ID of the customer
Age	Age of the customer
Gender	Gender of the customer: F - Female, M - Male
Marital Status	Marital status of the customer
Race	Race of the customer
Date	Date of Purchase	You can change the dates range accordingly.
Amount	Amount they spent
Product	Product bought: P1, P2, P3, P4, P5	You can replace P1-P5 with the products of the organisation that you have selected. For example, if the chosen organisation sells automobile then P1 could be Toyota, P2 could be Honda etc.
Revenue	Revenue that was generated from the sales.

(d) Discuss the principles that was used to build the dashboard in (c).

Question 2 -

(a) The organisation that you selected is keen to embark on a data mining project to build a predictive model with the data that they have collected over the past few years to help achieve its strategic objective stated in 1(a). Describe the data mining project based on the CRISP-DM framework. Do not exceed 350 words.

(b) List the pre-requisites and limitations of data mining so that the management have a better understanding of data mining.

Question 3 -

(a) The organisation that you selected had collected free format customer feedbacks over the years and will like to do a text mining project to understand their customers better. Explain in less than 200 words the text mining process.

(b) Discuss briefly one Big Data application that will benefit the selected organisation (not exceeding 150 words). Your description should cover the followings:

(i) Big Data objective

(ii) Big Data application

(iii) how the Big Data application will help the organisation achieve the strategic objective in 1(a).

Attachment:- Assignment Files.rar

Reference no: EM131884202

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Reviews

len1884202

3/1/2018 3:36:50 AM

Please refer to the attached study materials and marking report for references. Please note the following for ECA: Generic dataset - The Generic Dataset provided for ECA serves as a guideline. You can modify the dataset accordingly to suit your needs. For example, rename some of the variables, derive new variables from the dataset or/and create your own variables. If you do have a better dataset and will like to use that to build your dashboard, please do so. You will need to state the source of your dataset in your report.

len1884202

3/1/2018 3:36:44 AM

Question 1 to 3 - All answers should be related to the organisation that you have selected for Question 1(a). Outline of Charts - Outline of charts meant that you are to describe the chart type and the variables to be used for the charts. You need to indicate clearly how will the variable be used (for example, as the y-axis). INSTRUCTIONS TO STUDENTS: This End-of-Course Assessment paper comprises SEVEN (7) pages (including the cover page). You are to include the following particulars in your submission: Title, Your PI, Your Name, and Submission Date. Late submission will be subjected to mark-deduction scheme by the University.

len1884202

3/1/2018 3:36:38 AM

What Must Be Submitted - You are required to submit the following TWO (2) items for marking and grading: A Report (you should submit this item first as it carries the highest weightage). The Tableau Dashboard - Please verify your submissions after you have submitted the above TWO (2) items. Submission Deadline - The TWO (2) items of Report, and Tableau Dashboard to be submitted by 12 noon on the submission deadline. You are allowed multiple submissions till the cut-off date for each of the TWO (2) items. Late submission of any of the TWO (2) items will be subjected to mark-deduction scheme by the University. Please refer to Section 5.2 Para 2.4 of the Student Handbook.

len1884202

3/1/2018 3:36:30 AM

How the (2) Items Should Be Submitted - The Report: submit online to Canvas via TurnItIn (for plagiarism detection). The Tableau Dashboard: submit online to Canvas and Refer to Canvas L01 announcement page for the online tutorial/guide. Avoid using a public WiFi connection for submitting large video files. If you are using public wireless (WiFi) connection (e.g. SG Wireless at public areas), you might encounter a break in the connection when sending large files. Report - Please ensure that your Microsoft Word document is generated by Microsoft Word 2007 or higher. The report must be saved in .docx format.

len1884202

3/1/2018 3:36:24 AM

Please be Aware of the Following: Submission in hardcopy or any other means not given in the above guidelines will not be accepted. You do not need to submit any other forms or cover sheets (e.g. form ET3) with your ECA. You are reminded that electronic transmission is not immediate. The network traffic may be particularly heavy on the date of submission deadline and connections to the system cannot be guaranteed. Hence, you are advised to submit your work early. Canvas will allow you to submit your work late but your work will be subjected to the mark-deduction scheme. You should therefore not jeopardise your course result by submitting your ECA at the last minute. It is your responsibility to check and ensure that your files are successfully submitted to Canvas.

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