Starting new businesses or improving on existing businesses

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According to Linda Rottenberg, CEO and Co-founder of Endeavour, which has pioneered the concept of business research and high-impact entrepreneurship in emerging and growth markets around the world, “If you are not told you are crazy, you are not thinking big enough”.

Review the following “sample” resources (and additional resources, as appropriate, on the Internet) and describe in a well-organized note…

How does Linda Rottenberg’s comment relate to “Different approaches to research in starting new businesses or improving on existing businesses”?

Any one example of a business that was developed on some “craziness”,

Reference no: EM132304580

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