Starting a new company and market the product

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Reference no: EM1335335

You've invented a new fire retardant chemical to be used in fire extinguishers. The product is better than other chemicals on the market because it is friendly to the environment and less harmful to people. Your basic choices are that you could start a new company and market the product yourself or you could license the product to someone else.What are the risks for either choice?

Reference no: EM1335335

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