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You will create an Income Statement for the Question. Keep in mind the following:
1. Start with total revenue, and subtract cost of goods sold to calculate gross margin.
2. Subtract total expenses from gross margin to calculate net profit.
Your task is to create an income statement for a company that had the following results last period.
Units Sold
100,000
Consumer promotion
$1, 800, 000
Unit Cost
$40
Personal Selling
5 sales people @ $80,000 each
Price
$90
Dealer Promotions
$1,200, 000
Advertising
$1,500,000
Product Development
$700, 000
INCOME STATEMENT
Revenue
(units sold * price)
Cost of Goods Sold
(units sold * unit cost)
Gross Margin:
(revenue- cost of goods sold)
EXPENSES
Total Expenses:
(sum expenses)
NET PROFIT
(gross margin-total expenses)
What is Crocs' current product flow process? What are the strengths and limitations of this product flow process?
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