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Starbucks wins key trademark case in china

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Reference no: EM132943423

Based on "Starbucks Wins Key Trademark Case in China" case study Case Summary

1. Why did Starbucks decide to litigate the case against Xin Ba Ke through the Chinese courts rather than using arbitration or mediation?

2. How does this decision fit with the choice-of-law and choice-of-form concerns that typically arise with litigation?

3. What could the US government do to assist Starbucks to protect its brand in China?

4. Explore and discuss the resources that the International Chamber of Commerce such as Business Action to Stop Counterfeiting and Piracy (BASCAP) provides and how they assist companies like Starbucks in protecting their intellectual property.

https://iccwbo.org/global-issues-trends/innovation-ip/

Reference no: EM132943423

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Starbucks wins key trademark case in china : Based on "Starbucks Wins Key Trademark Case in China" case study Case Summary
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