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Case study-Starbucks- Value Chain Analysis
Provide a value chain analysis of starbucks'business model. Specifically, for each primary and support activity in which Starbucks has a substantial value-creating activity, list the key components of this activity. Identify at least one value-chain activity that is a "core competence" creating economic value for Starbucks. To encourage conciseness, there is a limit of two pages for this assignment.
Then base on this case, create a PPT for following question. (firm-level analysis)
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2. What likely competitor reactions would the company confront?
3. What is your recommended course of actions for the strategic issues that you have addressed?
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