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Case study-Starbucks- Value Chain Analysis
Provide a value chain analysis of starbucks'business model. Specifically, for each primary and support activity in which Starbucks has a substantial value-creating activity, list the key components of this activity. Identify at least one value-chain activity that is a "core competence" creating economic value for Starbucks. To encourage conciseness, there is a limit of two pages for this assignment.
Then base on this case, create a PPT for following question. (firm-level analysis)
1. What is your evaluation of these identified options from a strategic and financial perspective? What risks are inherent in these options? What benefits?
2. What likely competitor reactions would the company confront?
3. What is your recommended course of actions for the strategic issues that you have addressed?
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