Starbucks research the company online

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Reference no: EM132087633

Identify the SW of Starbucks Research the company online and go to their website and identify 2-4 Strengths and 2-4 Weaknesses. Remember, it is a strength if they have something internally that their competitors do not. It is a weakness if their competitor has something they don’t. My top 5 list of things to look at include:

Patents, copyrights and trademarks

Brand name and equity

Financial strength

People

Location

Use the following headings:

Strengths: Bullet point the Strengths, then write several paragraphs with facts that support your bullet points.

Weaknesses: Bullet point the Weaknesses, then write several paragraphs with facts that support your bullet points

Reference no: EM132087633

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