Starbucks racial-bias training day have on their corporation

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Reference no: EM132193029

1) What impact will Starbucks' Racial/Bias training day have on their corporation? Describe if you think their example have any impact on other businesses. How is their 'brand' impacted by this media event?

2) Will the Racial/Bias training at Starbucks make a difference for their employees? Why or Why Not?

3) What is your impression as a consumer regarding Starbucks' image and should they be held to a higher standard than other organizations?

4) Do you personally think this is a 'marketing' campaign to increase the Starbucks brand or a bigger focus on improving equity and inclusion for consumers and all communities? Please explain your thoughts.

Reference no: EM132193029

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