Starbucks is helping to build consumer trust in the company

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Reference no: EM132177833

1. True or False: By implementing changes from MyStarbucksIdea.com, Starbucks is helping to build consumer trust in the company.

2. True or False: Starbucks has a customer service team that responds to posts on MyStarbucksIdea.com, giving customers many-to-one communication.

3. True or False: Of all the types of social media users, Starbucks is relying on collectors to post ideas and discussions to MyStarbucksIdea.com.

4. True or False: MyStarbucksIdea.com would fall under the social media monitoring area of measuring social media effectiveness.

5. MyStarbucksIdea.com is an example of

a. earned media.

b. paid media.

c. owned media.

d. rented media.

Reference no: EM132177833

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