Starbucks has marketing goal of attitude adjustment

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1. Starbucks has a marketing goal of attitude adjustment. They are advertising on early morning shows like Good Morning America. They want to change perceptions that all of their drinks are expensive. What is a way Starbucks can measure the effectiveness of their ads?

2. Why is competitive bidding an important factor in major purchase decisions such as vehicles for a police force, the construction of a bridge, or the manufacture of military uniforms?

3. Compare and contrast Interface’s environmental actions with a Fortune 100 company.

Reference no: EM132285225

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