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Case Scenario- COVID-19 has again stopped most professional sports globally. This means that fans are unable to watch their favourite team on television or attend matches. This presents a big problem to professional sport teams as they rely on this to generate much needed revenue and to develop long-lasting relationships with fans. Given this major issue, you have been hired as consultant by Manchester United to provide solutions to help them deal with this. Using design thinking theory and application, demonstrate how Manchester United can appropriately deal with this issue and ensure that the relationship between themselves and fans is not overly impacted by COVID-19?
Looking at the Stanford Model of design thinking, how do you prototype the following idea;
Using there tv channel (MUTV), Manchester United can replay past games to interact with there fans. As well as using this platform, they could host a live media coverage/interview through live chat to keep fans involved with the club.
If you use any references, could you please included them in the answer
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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